Failure--or Fear--of Launching Your New Business?

Failure--or Fear--of Launching Your New Business?


I was once told by a student in a sales training class, “If I don’t try, I will not fail.”
Unfortunately he’s not the first who feels that way and he won’t be the last to feel trepidation for trying something new—in this case launching a new business.
The environment is perfect to go out and make a run at something new. If you don’t believe me, look at those on a national scale that started a business during a recession and found great success. Do the names Wrigley gum or Walgreens ring a bell? Some Idaho companies that started in less than booming economic times include Internet Truck Stop in New Plymouth and the Coeur d’Alene Resort.
The motto needs to be: “If you don’t fail, you will never succeed.” The late J.R. Simplot told me of at least 10 business ventures he failed before ever achieving one success. The key was he kept trying and his dogged determination eventually led him to build a Fortune 500 company—without shareholders.
It starts with a vision or what I call a vision board. First and foremost you post all of your ideas in a photo form on a whiteboard where you can see them everyday. Keep in mind just by doing this you’ll be in the upper eighty-percent of the population in terms of success. Seventy-percent of Americans don’t have goals and only three-percent have them written down and carry them with them every day.
Entrepreneur and graduate of the “Donald Trump School of Hard Knocks” and Meridian resident Troy McClain breaks it down this way: M.V.P. The M is your mission or goal. Make sure it is clear, concise and focused on one element. The V is your vision. Will the final product look like? Think in terms of how Steve Jobs and Bill Gates see the world versus how most people do. Put simply, they don’t care what others think about their ideas, they just go out and do it. P is for Purpose. What is your purpose for doing this sales technique or new product.? Here’s a tip. If it’s driven by profit only you will not be successful. Finances are a factor but as Zig Ziegler once told me-- next to oxygen, money is important to live on. However, if money is your sole purpose for the new process, the passion and fire will go away before the product is complete. The key is to do what you love and make lots of money doing it. If that is the case you really will be an M.V.P.
Remember if you do try, you’ll have a better chance at success than if you don’t even try. If you need help with your vision board or are looking to get a copy of my new book “The 180rule Handbook” revised, email me at askdavetester.com