When in Doubt Throw a Party

Or at that very least hang a car from a crane or put a bail of hay in the back of your new car. I discovered these items while hanging around town and posted the photo's too for you. Sure it's not the most sound way of marketing, but, it is a start.
Now read more and you'll find the way to finish your party.

When in Doubt, Throw a Party!
As a marketing and sales expert (I would rather be referred to as a lead generator), the most common question I get is: “What’s the best form of advertising?” My simple reply is: “The one that works!” It sounds simple, but most business owners looking for advertising aren’t really sure what or how to use the medium they select. An over-zealous sales person may be pushing something on you and not explaining how it works. Or, you may have heard the web is the way to go. Without the proper strategy and tactics, the mission of generating new leads for your business will surely fail.

Here are my Favorite Five Tips when it comes to marketing your business or product:

• Tell a great story! We all love to hear how people got where they are and how they decided to start the business.
• Find a need. All the marketing in the world won’t help you sell a widget that people don’t want. My advice is to ask customers what they want to buy from you.
• Focus, focus and focus. Who is it you want to tell your story to and what do you want them to know about your product.
• You’re brand is a promise to a customer. Make sure you keep your promise every time.
• Price, quality and convenience. Not necessarily in that order, but good notes to remember in your marketing message. You have to prove your value when they come through the door.

Here’s my million-dollar, top-secret marketing weapon. When in doubt, throw a party. It sounds simple, but people forget to do it and do it often enough to make a difference. Invite prospects in to try your product and make it fun for them to use and, of course, purchase. The price of admittance for your party: bring a friend along.

So, now it’s your turn to tell a great story when someone asks you what the best form of advertising is. If you are interested in my free marketing makeover, log on to www.askdavetester.com and request the “Marketing Makeover.”

Make the most of your marketing moment

Turf War

The Blue Turf of Boise State University is quickly gaining on potatoes as the most famous aspects of our great state.  It’s all because someone took a chance and decided to be different.   When the blue turf was installed in the mid 80’s the cost was around $8,000.  The mindset was ‘if I’m going to invest $8,000 in my business, and no one knows I did, what good is it?’ 

My son Carson- who is pictured above- has found black, blue, green and red turf fields visiting stadiums around the West with me.  This leads me to ask the questions:  what are you doing in your business to be a game changer?   Taking a risk is difficult because it could cost your job.  Most are not willing to take that chance.  But always remember, someone who decided to change the color of the game from green to blue managed to come up with one of the best-known marketing devices college football.  Make a pact to find your Blue Turf today.

Here are some quick ways to boost your creativity:

1.       Start a Mastermind group  (Google Ben Franklin and Junto )

2.       Purchase the book  Thinkertoys  by Michael Michalko 

3.       Drive a different way to work for each day of the week--it  forces you to think creatively

For a free copy of my handbook “Why Sales People Fail” or my current list of must read books

Email me at www.askdavester.com