Turf War
The Blue Turf of Boise State University is quickly
gaining on potatoes as the most famous aspects of our great state. It’s all because someone took a chance and
decided to be different. When the blue
turf was installed in the mid 80’s the cost was around $8,000. The mindset was ‘if I’m going to invest $8,000
in my business, and no one knows I did, what good is it?’
My son Carson- who is pictured above- has found black,
blue, green and red turf fields visiting stadiums around the West with me. This leads me to ask the questions: what are you doing in your business to be a
game changer? Taking a risk is
difficult because it could cost your job.
Most are not willing to take that chance. But always remember, someone who decided to change
the color of the game from green to blue managed to come up with one of the
best-known marketing devices college football.
Make a pact to find your Blue Turf today.
Here are some quick ways to boost your creativity:
1. Start
a Mastermind group (Google Ben Franklin
and Junto )
2. Purchase
the book Thinkertoys by Michael
Michalko
3. Drive
a different way to work for each day of the week--it forces you to think creatively
For a free copy of my handbook
“Why Sales People Fail” or my current list of must read books
Email me at www.askdavester.com
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