Pete's Pillars of Success

Here’s how your sales team can win the ‘coach of the year’ award using BSU Coach Chris Petersen’s four pillars of success as road map.
If this sounds like a sales pitch for you, it is. And I’m imploring you to implement the Bronco football coach’s success plan because it has not only landed him an incredible winning record, more importantly it has won him the respect of football coaches and business owners alike.
I heard Coach Pete’s “Big Four” during a banquet honoring him as National College Football Coach of the Year recently. Most people are amazed at how simple the principals sound. But remember, they only work if you actually do them:

1. Respect and honor the past. Do you know the history of your company and industry and who put you and your team in the place they are? Coach Peterson reminds us of the Bronco Football history and godfather of the grid iron Former Coach Lyle Smith. “During the Korean War, in mid season Coach Smith left the team to participate in active duty, that’s amazing,” according to Pete. Respect and honor your past.
2. Uncompromising Standards. The BSU Coach puts it best when he says “Be honest and ethical always.” In other words do the right thing when no one is looking.
3. Memorable moments. Coach is quick to remind us it’s not just how you respond to the two point conversion in the Fiesta Bowl, but how you bounce back from a missed field goal against Nevada that counts.
4. Leave a legacy. Don’t leave a mess behind, whether it’s building a new stadium or creating a sales system that is second to none, build something and set the bar for others to follow and improve upon.

It’s a simple formula that only three percent of you will write down and implement. However if you follow the plan you’ll be coach of the year in your business venture guaranteed.