Are you sold on your product or where you work?

I found a coffee shop in Ontario Oregon, that is giving this card away for patrons to have a free "work pass" to drink coffee at this shop. Our your workers given the green light to dream up ideas like this for you. Better yet do they believe enought in your company to take such a bold step. Read more to learn more about selling you're workers on your product and company.

The headline of the newspaper read: "Dave Ruined My Olympic
Moment." The Dave was me--the Olympic moment was Nancy Kerrigan vs. Tonya
Harding for the ice skating gold medal in 1992. Similar to this year's
winter games, the competitions in Norway were completed well before the
events aired on U.S. prime time television. If you weren't careful you'd
know the outcome before you were able to watch the competition. I didn't
mean to spill the beans about the Kerrigan/Harding showdown, but a
recorded news brief ran just before the women's singles ice skating. I was
the talk of the town on the receiving end of plenty of hate mail for
spoiling the outcome.
My wife, Claudia, recently reminded me of that moment saying a checker
had ruined her "customer service moment". More retail employees are
getting a script or recommendations on how to 'personalize' a customer's
experience. However if the employee doesn't believe in the product or
company, the script does no good. The moment falls flat.
Claudia went looking for costume items for our daughter's sock-hop at
school. When presented with the glittery black felt, the fabric shop
employee asked Claudia, "Wow, what will you be making with this?" Claudia
shared her idea then commented on how nice it was that the cashier took an
interest. He quickly replied that he DIDN'T actually care; he was just
told he had to ask every customer the question. Nothing says "come back
again" like being told "I'm just doing what I have to in order to keep my
job."
Another spoiled customer service moment came when I wanted to buy a
"flip" style video camera. The electronics guy steered me away from the
store's sale item toward a big name brand instead. Then he asked if I'd
sign-up for a store credit card so I could get an additional discount. I
declined which prompted him to reply, "Good thing it’s a bad idea... but I
have to ask all the customers that."
Managers and owners---what are your employees saying to customers? Do
they not understand that truly satisfied customers equate to job security?
Make sure your sales people believe in what you are asking them to tell
customers.
* Believe in themselves
*Believe in the product
*Believe in the company

If they don't--you need to find other employees who will enhance the
customer service moment.