What is your business brand?

Like the picture above. (Arby's the King of Roast Beef selling fish)Make sure you
don't forget or confuse your brand. Remember, There is a reason Mcdonalds doesn't sell pizza. Here's as simple tool for you to build your brand.


One of the best ways to start the process is to look at what works. “Blue turf” means Bronco Stadium. Nationwide, this brings to mind “Boise.” The success of that simple brand or image leads to the question: can you define your business with just one or two words or one color? How about “red carpet”? That’s the treatment you get using A-1 Plumbing of Boise. Wow, a plumber and red carpet? That’s what sets this business apart from its competitors. Quick, memorable liners like these make a difference in the minds of your customer. Do these things ring a bell?
• “You deserve a break today!”
• “Can you hear me now?”
• “Plop, plop, fizz, fizz”
They’re like ear worms embedded in the head of your potential customers. Now that’s a marketing relief! The first step in setting yourself apart from the competition is daring to be different. When Boise State picked blue turf in 1986 only one person liked it: the athletic director. Now, everyone loves blue! Friends call from all over the country when they notice the Broncos are on TV. And boy do they notice. Are you a member of Bronco Nation? It’s another great catch phrase. Imagine the daring creative director who pitched the caveman who was smart enough to sell insurance? Now, you’ve got to admit that’s brilliant! That’s something even a gecko lizard can admire!
Here are some simple ideas that can spell success when creating a brand:
S is for Simple. Les Schwab says “sudden service.”
U is for Unexpected surprise. Give more than they ever expected.
C is for Concrete. “We guarantee results on 580 KIDO”
Another C is for– Credibility. “Four out of five dentists recommend Trident gum.”
E is for Emotion. “Listen to him laugh!”

S is for Story. Hewlett-Packard started in a garage.

One more S is for stick with your branding plan. Don’t change your motto in mid— stream. Think how long the folks at Allstate Insurance have been saying, “You’re in good hands.”

Using S.U.C.C.E.S.S. is a unique way to create a brand and make your business memorable in the minds of prospective customers.