When the Nordstrom Rack opened in Boise in April it people lined around the block waiting to get in. I’m a big fan of the store, but I’m not so sure I would wait in line. So I wonder why all of the people in the picture I posted decided to spend a weekday morning standing and waiting.
Nordstrom has impeccable service and great merchandise. They did the right kind of advertising and they had a great call to action. It featured a shopping spree give away and great deals on name brand clothes for all of those who stood the test of time. But I think the big driver on opening day attendance was that others referred them.
Check out my past blog for the secret on asking for referrals. The key to refer-ability (I made up a new word today) comes down to four easy steps. If you do these behaviors all the time I can’t promise you line like Nordstrom Rack on opening day, but you will have raving fans.
4 Keys to Refer-ability
1 Show up on time-preferably early
2 Do what you say you’ll do- no need to over deliver, just do what you promised
3 Finish what you start-a lot of people start projects, few finish them
4 Say please and thank you-astonishing how much they are forgotten
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