Add an Artifact to your sales process

Have you ever finished a round of golf and been handed a cool, refreshing towel? How about the flight attendant giving you a hot towel after a mid-air snack on a long trip? Or a hot towel to refresh your face during your last haircut session? It's amazing to me how a simple act of kindness can not only add value for the customer getting treated, but how it pays forward in terms of repeat business and referrals.
How about warm chocolate chips cookies? A number of hotels feature these dandies right out of the oven between 4pm and 6pm. In essence, it's a form of an artifact. What do i mean? When you add an artifact to a painting, such as an arrowhead to Western scene, or a tee to an oil painting of a golf course, the percentage of sales of that product increase nearly two fold. So it's a simple question: what is your hot towel, chocolate chip cookie or artifact you can add to your customer's experience to increase their satisfaction and your sales? I'm guessing the answer is nothing. I want you to think about. What does a free bag of popcorn mean to you on a long road trip during a gas station stop? Imagine if that gas station would wash your windows. How about a free newspaper? At breakfast restaurant, a "to-go"cup or at the very least a smile. The items I'm talking about here are free. Go beyond offering your customer a bottle of water or soda while they wait. Let them read a book on your Ipad or provide a work station with Wifi in your tire store waiting area. Here's the most important part: most of the items I'm mentioning cost very little. In terms of making it your customer' "lucky day" they can be worth a fortune in long term business. So I'm asking you Mrs. Business owner or Mr.Salesman--what is it that you do that makes a customer want to come back for more? What will make them want to tell all their friends how great your store, product or service was. Was it the gooey cookie or the caddy that greeted them with a refresihing towel and a glass of ice water. Instead of looking for ways to sell your product cheaper, work on these great ideas to add artifacts. That will make you memorable for years and years.
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