Your Book is the New Business Card of 2010 and Beyond.

By Dave Tester

Most of us have a book inside of us just waiting to get out. However very few people have one published yet. If you are in sales the big questions I have is why not? How many business cards do you hand out in a day, in a month, in a year? Quit wasting money
and do things a little differently by leaving behind a copy of your book. That's a right--a copy of your book. How many prospects call on you and leave behind a business card or offer up a proposal? Almost all sales people do and almost all of items make their way to the garbage. Would you prospective client do the same if you left behind a book? Now that’s much less common.
If you’re looking for a way to get on the top of the sales food chain, start by leaving a copy of someone else's sales book behind. Any of the Gitomer sales books are great. They‘re small, easy to read and usually get great reaction and results. Time to step up to the plate Mr. or Ms. Sales Executive.
How about writing your own book? I have three books and I’m working on number four and five. If I can do it, anyone can! Go to amazon.com and search Dave Tester. You can purchase my “180rule Handbook” on turning around your business, or “How to Make a $100K in 365 days”, my second book. I’m not bragging about this accomplishment. I’m tell you it’s simpler than you think and it works to increase your credibility and a ticket to opening more doors. It has helped increase my appointments and sales.
Let’s break this down into step. Step one is to record you book. That’s right--get a microphone and recording device and start voice tracking that book you have in your head--whatever it might be. The second step is to have your recording transcribed by a professional. You can often find good writer’s and editors on-line. Step three use the internet or, better yet, local connections to find an editor or a ghost writer to clean it up. Last but not least, find a self publisher. I use lulu.com, but there are money online to choose from. Please quit handing out cards and give a prospect your first book instead. Make your book your new calling card.